Sensi Brands is a Canadian licensed producer and CPG brands company dedicated to designing, developing and launching industry-leading cannabis brands and products for both the recreational and medical markets. Combining product knowledge, production expertise and elevated product design, Sensi Brands has established itself as an industry leader in creating high-quality cannabis products that are targeted at consumer segments through thoughtful and meaningful design. Sensi Brands also provides a wide range of cannabis products and services to service the cannabis industry with premium B2B services.
Responsibilities for Graphic Designer
Receive & study briefs submitted by different departments across Sensi Brands (Recreational Brands, Medical Brands, Medical Cannabis, Wholesale & Retail)
Schedule projects and define timeline / production constraints
Develop creative for each marketing initiative and new product developments including but not limited to: social media, print materials, website content, email imagery, and product mock-ups • Use design best practices, printing procedures, photography and illustration, to create new and original designs from scratch for brands based on brand image and project KPIs
Work closely with other team members to translate the vision of each brand to our channels and bring them to life.
Create and maintain files for all creative assets and resources, such as software, art materials, and special fonts, which are needed for record keeping and referencing
Consistently provide support to the rest of the team Qualifications for Graphic Designer
Bachelor’s degree in graphic arts, design, communications, or related field
2-3 years of experience in graphic design
Knowledge of layouts, graphic fundamentals, typography, print, and the web
Familiarity with HTML and CSS preferred
Knowledge of Adobe Photoshop, Illustrator, Sketch, InDesign, and other graphic design software
Compelling portfolio of work over a wide range of creative projects
Strong analytical skills
Excellent eye for detail
Familiarity with cannabis and cannabis marketing guidelines considered an asset
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